PAY-PER-CLICK STRATEGIES

Pay-per-click (PPC) campaigns such as Google Adwords and Yahoo Search Marketing can be a great source of increased website traffic. But we have found that most ‘home-made’ pay-per-click campaigns are overpaying for clicks, and are failing to bring the right kinds of visitor.

By contrast, our clients typically experience overall on-line conversion that is 4-6 times greater than their existing strategy, without increasing their pay-per-click costs.

Our paid search management services include:

• Detailed keyword research.
• Effective campaign and AdGroup structure and set-up
• Advanced bidding tactics to maximize clicks for your budget.
• Consistent ad multi-variate and split testing.
• On-going testing and refinement to maximize ROI.

The Conversion Results Difference

1. We charge a monthly flat-fee for our services, not a percentage of your spend amount. That means that we won’t hesitate to save you money where we can.
2. We provide detailed monthly reporting, as well as doing a phone review each month. You’ll know exactly what we’ve been working on, and where your money is going.
3. All of our management is done by hand by our resident expert. In other words, we won’t leave your account in the hands of an intern or a software program.

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