Conversion Results implemented
a website redesign to create a ‘big company’
look and feel for Mad Sci Inc. a niche software company
in the medical industry. By editing less relevant content
and focusing on the most compelling aspects of Mad Sci’s
message, Conversion Results created a powerful ‘funnel’
to capture and qualify incoming leads.
In order to drive web traffic into the funnel, Conversion
Results implemented a keyword targeting strategy that
resulted in a great deal more traffic, for much less
than Mad Sci’s original advertising budget. Results
were impressive. Web traffic skyrocketed, and incoming
qualified leads now number 30-40 per day compared to
no leads captured by the old website. In addition, overall
marketing costs have been cut by 75% and revenue has
reached record breaking levels.
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