Interplay Group Inc.
is a health-care training company based in Seattle,
WA. Their unique value comes from their scenario-based
training approach, where a team of actors demonstrates
and allow participants to practice the skills taught.
Conversion Results made refinements to the Interplay
site, re-focusing message and imagery on Interplay's
stated target market. We also added a more robust lead
capture mechanism, with a clearly explained offer. In
addition, we implemented a pay-per-click campaign on
Google and Overture to drive additional qualified traffic
to the site.
Their old website hadn’t generated a single lead
in 18 months, but the new site results were instant.
Interplay received their first lead within 6
hours of the new website going live, and the
site continues to generate two-three qualified
leads per day. |
