Michigan
based Huron Valley Travel is a provider of specialty
tours and vacations. Recently Conversion Results created
a site specifically for Huron Valley's Chelsea Flower
Show Tour (www.chelseaflowershowtour.com)
to replace the 'single page product' approach they had
previously used on their corporate site. The new site
featured a unique look and feel, capitalizing on the
incredible floral and landscape images of the world
renowned Chelsea Flower Show, as well as a complete
re-write of the messaging.
The site also built Huron Valley's credibility as an
industry expert, provided multiple opportunities for
a visitor to request information, and featured a full
lead capture mechanism. Conversion Results also advised
Huron Valley on how to best follow up with their incoming
leads.
In just a month, the site provided hundreds of leads.
In fact,the site has a stunning 23.9% conversion rate,
with most of the leads highly qualified. As a result, sales for the 2005 tour doubled. In
the words of Huron Valley's President, John Kosta, their
new website is "absolutely awesome!" |
