As a software provider to the scientific community, BioStat is very technically competent. However, they were less comfortable with their marketing efforts, specifically their website. Suffering from very low conversion rate from paid listings, BioStat was concerned that their site was overloading prospects with too much information.
Conversion Results developed a new website based on our unique nine-step approach, implementing a powerful 'funnel' approach to streamline the delivery of product information, and created powerful calls to action to capture lead information.
The results were instant and impressive. The conversion rate from pay-per-click increased to higher than 24%, and cost per lead came down from $80 to less than $2. In addition, sales of the product quadrupled!
| A Word from the Client:
“The Conversion Results approach has proven invaluable. The number of leads that we get has increased by some 400%, and the number of sales has increased by approximately the same amount. This is in comparison to a web site that had been designed by a major design firm a few years back.
Equally important, I found Conversion Results to consistently under-promise and over-deliver, and to be completely honest in all respects. This is rare in most fields, and especially in the field of web design.”
Michael Borenstein
President,
BioStat Software Inc. |
|
