Okay, I admit it, for the first two weeks of the test period, I conscientiously ignored the new Google AdWords interface. Then, I tried it for 30 minutes and wrote a stinging review using the Google’s feedback tool. Then I decided that I really ought to give it a fair shake, since it seems unlikely that Google will go back to the old interface, so I’d better become more familiar with it. After a few days of using it full time, here are my initial thoughts:
1. I like that you can change keyword bids right there on the keyword screen.
2. You can still select multiple keywords and edit them as a group, which is great (and something I feared had been removed).
3. I understand the new navigation system (on the top left of the screen), but where have the ‘Next’ and ‘Previous’ buttons gone for moving through adgroups in sequence?
4. Why doesn’t match type appear on the keywords tab anymore? You have to select a word and then hit Edit to be able to see the match type. Am I missing something?
5. Is is just me, or have they removed the ability to combine negative with other match types? (I’m used to using negative exact match together.)
So, my next step is to take some of the new interface training.
And yes, you Geoffrey Moore fans would be right in suspecting that I’m not an early adopter…
